Lilac Venus - Verified SOS Response Network

1. Introduction

Lilac Venus ("we", "our", or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, share, and protect your information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.

By using Lilac Venus, you consent to the data practices described in this policy. If you do not agree, please do not use our services.

2. Information We Collect

Personal Information

Name, email address, and phone number
ID number (encrypted, for responder verification only)
Profile photo
Emergency contact details
Payment information (processed securely by third-party providers)

Location Data

Real-time GPS coordinates during SOS events
Location history (7-90 days depending on subscription plan)
Route data for safety analytics (Individual/Safety Circle plans only)
Safe zone locations you've designated

Usage Data

App interactions and features used
Device information (type, OS version, app version)
Login timestamps and session data
SOS trigger history and emergency response records
Responder response data and performance metrics

Audio/Video Data

Emergency recordings (only when SOS is activated and you consent)
All recordings are stored securely with end-to-end encryption
Automatically deleted after 90 days unless saved by you

3. How We Use Your Information

Emergency Response

Share your location with emergency contacts during SOS events
Dispatch verified responders to your exact location
Coordinate emergency response and provide real-time updates
Document incidents for legal protection and evidence

Service Improvement

Analyze safety patterns to improve our features
Optimize responder network coverage and response times
Develop proactive safety features and analytics
Enhance user experience based on usage data

Communication

Send SOS alerts and emergency notifications
Provide customer support and respond to inquiries
Send important service updates and security notices
Marketing communications (only with your consent, opt-out anytime)

Legal Compliance

Comply with South African law and legal obligations
Cooperate with law enforcement when legally required
Protect against fraud, abuse, and security threats
Enforce our Terms of Service and Community Guidelines

4. Information Sharing

We Share Data With:

Emergency Contacts: Your chosen contacts receive location and situation details during SOS events
Verified Responders: Receive necessary information to assist you during emergencies
Law Enforcement: When legally required by court order or to prevent serious harm
Service Providers: Payment processors, cloud storage providers (all POPIA-compliant)
Safety Circle Members: If you join a Safety Circle plan, members can see shared location data

We DO NOT:

Sell your personal information to third parties
Share your data for advertising or marketing by others
Publicly disclose your emergency incidents or personal details
Share responder credentials or verification details publicly

5. Data Security

How We Protect Your Data:

End-to-end encryption for sensitive data including ID numbers and emergency recordings
Secure cloud storage with Supabase featuring encryption at rest
Regular security audits and vulnerability assessments
Strict access controls and multi-factor authentication for our team
Encrypted transmission using SSL/TLS protocols
Regular automated backups stored securely

Your Security Responsibilities:

Keep your login credentials secure and never share them
Use a strong, unique password for your account
Enable biometric login (fingerprint/face ID) if available on your device
Report suspicious activity or unauthorized access immediately
Keep your app updated to the latest version for security patches

6. Your Rights (POPIA Compliance)

Under POPIA, You Have the Right To:

Access your personal information we hold about you
Correct inaccurate or incomplete data
Request deletion of your data (subject to legal retention requirements)
Export your data in a portable format
Withdraw consent for marketing communications
Object to certain types of data processing
Lodge a complaint with the Information Regulator of South Africa

How to Exercise Your Rights:

Email: support@lilacvenus.co.za
In-App: Settings → Privacy & Security → Data Rights
Response Time: We will respond within 30 days maximum

7. Data Retention

Account Information: Retained until you delete your account

Location History: 7-90 days depending on your subscription plan

SOS Incident Records: Minimum 90 days (longer if you choose to save them)

Audio/Video Recordings: 90 days or until deleted by you

Responder Application Data: 5 years (South African legal requirement)

Payment Records: 7 years (tax and accounting compliance)

When You Delete Your Account: Most personal data is deleted within 30 days. However, some data must be retained for legal and regulatory compliance, and anonymized data may be retained for analytics purposes.

8. Children's Privacy

Lilac Venus is intended for users 13 years and older. Users under 18 years of age require parental or guardian consent to use our services. Parents can manage child accounts within Safety Circle plans and have access to all safety features and data related to their children. We implement special protections for minors' data in compliance with South African law.

9. International Data Transfers

Your data is primarily stored on servers located in South Africa. However, some of our service providers may use international cloud infrastructure. All international data transfers are conducted in compliance with POPIA requirements, with adequate safeguards in place to protect your information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify users of material changes via email and in-app notifications. Your continued use of Lilac Venus after changes are posted constitutes your acceptance of the updated policy. Previous versions of this policy are available upon request.

11. Contact Information

Privacy and Data Protection Inquiries:
support@lilacvenus.co.za

Information Regulator South Africa:
https://inforegulator.org.za

For urgent emergency-related concerns, please use the in-app SOS feature or contact emergency services directly at 10111.